Why HVAC Contractors Should Offer Air Purification to Homeowners
If you run an HVAC service, adding air purification to your list of services makes great business sense. Profit margins are significant, installation is quick, and – with air pollution problems on the rise everywhere – the market is huge. Almost every household can benefit from cleaner indoor air. One of the best options for homeowners to improve their indoor air quality (IAQ) is to have their HVAC contractor install PlasmaPURE right into their home’s duct system.
The Problem with Indoor Air
The risks of poor IAQ can range from frustrating to life-threatening. Sick Building Syndrome, which causes symptoms such as cough, fever, and chills, is one illness associated with indoor air quality. Disease can spread more easily when IAQ is poor and odors, allergies, asthma, and eye, nose, and throat irritations are also exacerbated.
There are many causes of poor IAQ. Cooking, pet dander, mold spores, pollen, and the use of domestic cleaning chemicals just a few. According to the EPA, concentrations of some pollutants can be up to 10 times higher indoors than outdoors.
Improving indoor air quality improves and protects lives. In addition to getting rid of illness-causing contaminants, in-duct and portable air purifiers rid homes of odors, which are a constant concern for some.
How Ionization Works to Improve Indoor Air
Have you ever noticed how many air freshening products are used by homeowners? The US market for air fresheners was valued at $1.62B in 2016! But scenting merely masks odors and can even introduce additional volatile organic compounds (VOCs) into the air. A room may smell better, but the air will continue to contain harmful contaminants that cause odor and health problems until it has been purified.
Here’s how Plasma Air technology works: Much like sunlight does in the atmosphere, Plasma Air technology produces a natural bio-climate rich in positive and negative oxygen ions. The negative ions contain an extra electron while the positive ions are missing an electron resulting in an unstable condition. In an effort to restabilize, these bipolar ions seek out atoms and molecules in the air to trade electrons with, effectively neutralizing particulate matter, bacteria and virus cells, odorous gases and aerosols, and VOCs.
Our PlasmaPURE line of residential products produce no harmful byproducts and can be quickly and easily installed by a contractor into a homeowner’s existing HVAC system. Once installed, the devices are invisible, silent, and require virtually no maintenance. They go to work instantly to produce millions of ions and push them through the duct system into every room of the house – causing airborne particles to cluster together, destroying bacteria and mold spores, and neutralizing offensive odors and VOCs. And because of the clustering effect ions have on particulate matter, even the lowest-cost filters will become more effective.
Benefits for HVAC Contractors
PlasmaPURE products are affordable and install quickly and easily into an existing HVAC system, so they offer contractors a healthy profit margin. Air purification is great product/service bundle to advertise locally to generate new business, especially during times when outdoor air quality is compromised.